Best known for jewelry incorporating brightly colored plastic faces, Selro was founded by Russian immigrant Paul Selinger in New York City in the late 1940s and remained open until the 1960s. As well as the "head" jewelry, delicate and feminine pieces were also produced. Selini jewelry was made by Selro, and many pieces were signed with both names. Pieces marked "Selan" may also have been Selro products. Most Selro jewelry was unsigned, but pieces can be identified by the settings, herringbone chain used on lariat necklaces, and the bracing structure on the back.