George wasn't a static-minded man, he always kept an eye out for new trends and designs. For example, Krementz Co. was among the first to notice the Art Nouveau and Art Deco movements before the rest of America did. He and Julius began crafting the art of tomorrow for the suit of today. This creative thinking wasn't just limited to staying ahead in adornment: Krementz Co. also led in the use of machines. They replaced hand-soldering methods with a welding technique and developed a new approach to gold overlay.
Krementz and Company would advertise that their gold overlay was 30x thicker than competitors, a claim that turned out to be true. Though jewelry that has an overlay and is made with "cheaper" materials may be considered costume jewelry by some, that wasn't the case in Krementz's heyday: rings, earrings, cufflinks, and tuxedo studs that weren't pure silver or gold were not considered fake or less of an adornment. This held especially true for Krementz: the combination of their ability to flood stores because of their superior production techniques, their impressive designs, and their attention to detail ensured that Krementz and Company were never a low-class item. Krementz and Company were so confident in their products that they offered a lifetime guarantee that extended until they closed. So if you bought an item from 1915 in 1994 and needed it repaired, just get a hold of Krementz for it to be fixed up brand new.
Krementz and Company did much to expand men's jewelry with their widespread and international ad campaigns. They successfully sold the idea that a man's bejeweled accessories were for every occasion; cufflinks and studs, watch bracelets, and collar buttons became more than just evening wear adornments. "Buy Krementz, for every hour is an occasion!" became the battle cry for these antiques.
Krementz is still considered some of the highest quality and is in higher demand now that its 147 years of existence has ended. For men or women, no matter the style or decade, Krementz is a must-have for any collector or lover of style.
Missing Link NYC: by PHIL FAYZ— Krementz and Cufflinks: A lifetime of Antiques: [https://missinglinknyc.com/blog/krementz-antique-cufflinks/]: [Sep 29, 2017]
Having trouble with the small sizes of
yesteryear? Well, most of us do!
The ladies were smaller
than the women of today.
NO Problem, be sure to check out our necklace extenders.