Inspired by Hollywood goddesses such as Marlene Dietrich and Marilyn Monroe wearing the studio jewels off-screen, in 193l7 Joseff began to produce replicas of the cinema originals for retail. Moviegoers could buy a little piece of film-star glamor, and Hollywood held such influence over the public that the replicas were a huge success. Sold through the finest stores in the United States at the time, these pieces are highly sought after by collectors today.
Through the 1940s, Joseff was the major costume jeweler to Hollywood, producing most of the pieces seen in historical films. In the February 1948 issue of Movie Show Magazine, he gave his advice on styling and accessorizing: “Remember, gold can be worn with more things than silver and topaz is a good stone that looks smart with almost every type of costume.” Joseff died in a plane crash in September that same year. The company continued under the aegis of his widow, Joan Castle Joseff (died 2010) and is still family run today.
Book: by Judith Miller  — Costume Jewelry, Octopus Publishing Group Ltd., London — Joseff of Hollywood: [Page 98].
DON'T MISS THIS
! Joanna Mangan finds the HOLY GRAIL...literally. This is a wonderful walk down memory lane.
"Oh. My. God. I’ve just been given the location of the largest stash of Golden Age Hollywood jewelry in the world. Worn by stars like Marilyn Monroe, Elizabeth Taylor, Grace Kelly, and Greta Garbo, thousands of gems have apparently been gathering dust in an unmarked warehouse, unmolested for half a century. It sounds too good to be true. What are the chances, I wonder, that the treasures are still there? Wouldn’t they be in the world’s biggest museums by now? Worn by the stars’ great-granddaughters? Divided up and sold at auction? I have to see for myself, so I book a flight to L.A. Here’s my story."
Also a must read is the"Our Story" from the Joseff of Hollywood website.
Collectors Weekly: By Joanna Mangan, as told to Lisa Hix — Hidden Gems: Lost Hollywood Jewelry Trove Uncovered in Burbank Warehouse — Overview: [https://www.collectorsweekly.com/articles/lost-hollywood-jewelry-trove-uncovered/]: [March 2012]
Having trouble with the small sizes of
yesteryear? Well, most of us do!
The ladies were smaller
than the women of today.
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